Making AI Tangible

Content Always Wins – Everything Else Comes In Second

ByTamara Gielen Messaging

This month’s issue of Loop Consulting’s EMI newsletter is featuring an article called "Content Always Wins – Everything Else Comes In Second".

Which is more important – how the eNewsletter looks or what it says? Marcos Menendez has no doubt about the answer.

According to him the most important things to consider when crafting content for your e-newsletter are:

  • Target the audience.
  • Write what you know.
  • Enhance the experience.
  • Think advice.

Read the full article here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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