EIS Keynote: Cross Channel Measurement
http://services.brightcove.com/services/viewer/federated_f8/428935700
Great presentation by Jim Sterne about measuring and attribution of revenue to the right channel. Definitely worth 45 mins of your time!
http://services.brightcove.com/services/viewer/federated_f8/428935700
Great presentation by Jim Sterne about measuring and attribution of revenue to the right channel. Definitely worth 45 mins of your time!
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.