Targeting Goodwill Messages Retain Customers, Build Loyalty Increase Sales ByTamara Gielen June 21, 2007
Targeting Unsubscribing Is Perceived As More Of a Hassle Than Just Deleting Email ByTamara Gielen April 15, 2005
Targeting Using Click-through Data as a Segmentation Attribute for Targeting (part 2) ByTamara Gielen April 1, 2005
Targeting Using Click-through Data as a Segmentation Attribute for Targeting (part 1) ByTamara Gielen March 31, 2005
