Making AI Tangible

Email Marketing Best Practices Articles

ByTamara Gielen Getting started

EmailLabs offers a handy guide that contains a collection of articles and quick tips from issues of their Intevation Report newsletter as well as articles from the ClickZ E-Mail Delivery column co-authored by Loren McDonald and Kirill Popov:

  • Conducting Your Email Marketing Year-End Review
  • Don’t Be Fooled: 3 Common Email Marketing Misconceptions
  • 28 Ways to Build Permission-Based Email Lists
  • What is the Best Time to Send an Email Promotion or Newsletter?
  • Kick Your Email Marketing Program up a Notch!
  • Optimizing Your Subject Lines for Email Client Programs
  • Email Metrics: Lies, Damn Lies
  • ISP Anti-Spam Measures: What They Mean to Marketers
  • Using Link Click-Through Tracking to Segment Your List
  • 16 Factors to Getting Better Email Open Rates
  • Why Email Click-Through Rates Are So Important
  • 14 Quick Tips on How to Reduce Email Bounces
  • Dealing with Domains
  • Complying with CAN-SPAM in an Era of Customer Control
  • Email Corrections and Why They Make Cents
  • Tips to Double Your Ecommerce and Promotions Email Revenue

Download the Best Practices Guide here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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