According to a new case posted on the MarketingSherpa website, LiveNation, an online tickets marketer, improved their deliverability rate 20.4% and increased email-driven conversions 143% in just two months. Read the case here.

Here are the main takeaways:

• they applied much stricter rules for bounces
• they eliminated spam-triggering words from their copy
• they re-built their reputation by mailing only to the most recent/active subscribers and slowly expanding to older addresses
• they signed up to the feedback loops or the whitelisting process of their top 10 ISPs

Read the full case here.