Making AI Tangible

How To Deal With Email Replies

ByTamara Gielen Email Tactics

After sending out an email campaign you will receive lots of “reply-to” emails (such as unsubscribe or challenge-response requests, bounces and blocks). These are most generated automatically and go back to your sending address and not your bounce-handling address.

Based on analysis of recent distributions of EmailLabs’ newsletter "Intevation Report", these “reply-to” emails account for less than 2% of the total mailing list, but they can affect list integrity if you don’t act on them promptly.

There are six types of email replies:

1. Out-of-office replies
2. Auto-acknowledgements
3. Inactive addresses
4. Challenge-response requests
5. Blocks and bounce reports
6. Feedback, rendering problems and unsubscribe requests

In this article you can read how you should act on them.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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