Making AI Tangible

How to Get More Email Marketing Resources: Learn to Talk the Bosses’ Language

ByTamara Gielen Strategy

Speaking the language of business, the only language your boss understands, is the key to getting the email-marketing resources you need. So how do you do that?

In this article, Loren McDonald gives us a three-step process for talking business with the boss. In short you need to:

  1. Clarify the one strategic thing email does best for your company.
  2. Document why your current approach is leaving money on the table.
  3. Paint a clear and credible picture of what the new resources make possible.

Read the full article to find out how you do this.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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