Making AI Tangible

HTML Code Affects E-Mail Deliverability

ByTamara Gielen Design & Layout

In a recent article on Clickz, Kirill Popov and Loren McDonald explain why using outdated or incorrect code is a major reason why e-mail are blocked or delivered to bulk or junk mail folders.

How do you minimize or eliminate HTML filtering problems at ISPs?

A few suggestions:

  • Make sure your e-mail designer/programmer is familiar with W3C standards
  • Before distributing an e-mail, run the message through your design software’s or e-mail application’s HTML validator, if it has one
  • Consider using a delivery-monitoring service to track your messages after pre-tests and full-list distribution
  • If your e-mail does get trapped in a bulk folder, check your code and isolate what’s causing the filtering

Read the full article here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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