links for 2008-08-12 [delicious.com]
- MarketingSherpa: New Chart: Email Recipients Give New Meaning to "Spam": 3 TakeawaysMany more email recipients are hitting the "spam" or "junk" button for legitimate emails simply because the content does not interest them. As a result, they are giving a new definition to spam without worrying about the consequences to senders with excellent reputations, products and marketing practices.
- Plan your holiday e-communications now
To avoid getting lost in the holiday shuffle, interactive marketers need to prepare their year-end strategies during the summer months. Check out these tips for a stress-free approach. - This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results.
- Mullen and Daniels introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.
- don’t write short copy because everyone tells you it’s the only way to go. Instead, try testing long copy vs. short copy in a head-to-head test to find out what your audience responds to best.
