links for 2007-09-03
- each form of advertising has various strengths and weaknesses. Your job is to evaluate your advertising objectives…
- Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value. Recency of clickthrough is a valuable measure of how engaged certain segments of a marketer’s e-mail
- September 27, 2007 – a group of leading retail email marketers whose loyalty marketing campaigns have produced fantastic results, will share with you how they put their programs together and how you can win the holiday retail war.
- How well equipped are e-mail marketers to manage the content necessary to drive relevance and react to an emerging set of devices and media?
- Retention marketing, or getting customers who previously bought from you to purchase again, is a lot like being married. Unlike dating, existing relationships require work to keep them interesting and exciting.
- How do you define the size of the email market, especially when it comes to tools and services?
- Marketers will be forced to think more strategically about their e-mail marketing programs, and then develop more segmented, relevant and personalized messages.
- Simple open rate, click-through rate and conversion rate metrics do not tell the entire story. Simple mail/control testing, analyzed off of an integrated database, can illustrate customer behavior that may not have been anticipated.
