Making AI Tangible

Optimize Your Email Sign-Up Part 1: Stand Out & Entice

ByTamara Gielen January 20, 2010 Email Tactics

Beyond being visible and easily located, it’s also really important that you sell the sign-up! Simple requests like “sign up for email” or “sign-up for our newsletter” don’t really tell me much about what I’m getting, why I should care and how often I’ll be receiving mail.

For best results, explain the benefits of signing up and set expectations:

mention frequency
explain what will be sent
link to an example newsletter or email
if possible
consider offering an incentive (coupon/contest entrance) with sign-up

Read the full article: Optimize Your Email Sign-Up Part 1: Stand Out & Entice.

Tamara Gielen

Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.