Persuading Consumers with Preheaders
In their latest episode of BrontoFire, DJ Waldow and Kimberly Snyder explore the effectiveness of the preheader by focusing on four major online retail campaigns: Bed Bath & Beyond, Brooks Brothers, Expedia and Orvis. They review and debate the strength and execution of each Preheader in an effort to find the strongest example to follow. Enjoy!
[youtube=http://www.youtube.com/watch?v=ZLDUmVnwGjg&w=425&h=349]
Next month, they’ll analyze how online retail messages render with Images Off and On.