Making AI Tangible

Ramping Up With an Automated Campaign

ByTamara Gielen Trigger-Based Emails

I was resistant.  I kept saying no.  I refused.  We were not getting Xbox Live. 

Until…

The beloved Xbox 360 had to be sent in for a warranty repair.  The fine folks at Microsoft tried and tried and after about six weeks, admitted defeat and sent a brand new Xbox 360 to my house.  Because the machine was gone for the bulk of the summer (pure torture for my ten year old “gamer”) we received a one month complimentary subscription to Xbox Live.

I gave in.

Xbox_live_4
As a part of the sign up process for Xbox Live I had to provide my email address.

There is a lot to Xbox Live.  In an effort to inform new subscribers about all of the features, Xbox Live sent me three emails over the course 12 days. 

I assume this is an automated campaign that rolls the messages out on a predetermined schedule.  Using a recurring messaging feature as a way to welcome new subscribers by showing them the ins and the outs  of all you have to offer is a great way start the relationship.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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