Email Design Tip: The Fold & Your Call To Action -tg
Our results showed that the calls-to-action above the fold were clicked on more often than those below the fold in 78% of the emails tested.
Within the emails, above-the-fold calls-to-action received an average of 13% more clicks than their below-the-fold counterparts.
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.
