Recommended Reading (weekly)
Email Marketing Strategy Assessment -tg
If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy.
List Growth: Optimizing Your Online Email Sign-Up -tg
Here’s the first part of a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate.
Why List Segmentation Matters in Email Marketing -tg
while most marketers realize that email is here to stay, unfortunately, that doesn’t exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices.
Email Design How-to: 5 insights to improve open and clickthrough rates -tg
Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message.
Email Design: 3 critical factors of ‘lucky’ campaigns -tg
Email Design How-to: 5 insights to improve open and clickthrough rates
The 9 Must-Have Components of Compelling Email Copy -tg
So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself. Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets all of these guidelines first.
