Making AI Tangible

Survey: E-mail Remains Top Internet Activity

ByTamara Gielen December 2, 2008 Email marketing

E-mail is the most popular online activity, according to a
survey from Mediamark Research and Intelligence, with almost
three-quarters (74.2%) of all U.S. adults using e-mail, up 5.2%
compared with the fall of 2007.

In addition, according to MRI’s “Fall 2008 Survey of the American
Consumer”: 46.0% of respondents obtain news online; 37.2% made a
purchase for personal use; 11.4% made a purchase for business use; and
28.3% obtained financial information.

While each of these activities grew modestly over the same
period in 2007, some other activities grew rapidly. Those include
downloading a TV program, done by just 3.2% of those polled but
representing a 141.4% growth over the same period last year. MRI’s
in-person survey was conducted in September 2008.

Source: btobonline

Tamara Gielen

Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.