Making AI Tangible

The Road to Relevance: The Evolution of E-mail Marketing

ByTamara Gielen Events & Seminars

On April 19th and 30th, Alterian and JupiterResearch are hosting a web seminar called "The Road to Relevance: The Evolution of E-mail Marketing".

David Daniels, Vice President and Research Director of JupiterResearch will present how email marketing is continually evolving as a marketing media, along with consumer attitudes and behaviors.

Register for this web seminar and you will understand:

  • the trends in consumer attitudes and behavior towards email marketing
  • the adoption of targeting tactics to improve message relevancy
  • the demographics of those consumers who are highly engaged with email marketing
  • benchmark data on the actions marketers are taking to optimize their campaigns
  • examples of the practical application of dynamic content, segmentation, targeting and data analysis

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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