Making AI Tangible

Unsubscribe Best Practices

ByTamara Gielen Strategy

To summarize: Make it easy for people to unsubscribe instantly using
whatever method they want, and tell them where to go if they just can’t
unsubscribe. Doing that will help you with the law, as well as help you
build your brand’s credibility with your users.

  • Marketers should make it clear and easy for people to unsubscribe. The
    only truly acceptable method for unsubscribing is to offer a link to a
    Web page with this text: “Click Here to Unsubscribe.”
  • Process the unsubscribe request instantly.
  • Offer options.
  • Link to your privacy policy in your email.

Read the full article here: Email Insider » Blog Archive » Best Practices For Unsubscribing.

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You can unsubscribe at any time. No hard feelings!

Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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