Making AI Tangible

9 Tips for Your Transactional Emails

ByTamara Gielen Transactional Emails

Transactional e-mails have the highest open rates of any form of e-mail communication. These e-mails let you build lasting relationships with your customers to help improve your bottom line.

To make the most of them, concentrate on their contents and method of delivery by following these important rules:

  1. Use HTML
  2. Personalize
  3. Send them right away
  4. Protect the transactional primary purpose
  5. Link to the correct page of a Web site
  6. Always suggest additional purchases
  7. Periodically send transactional e-mails to yourself
  8. Let them know what is coming
  9. Provide a name, e-mail address and phone number

Read the full article here.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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