Making AI Tangible

How to Create a Strong Call to Action

ByTamara Gielen Copywriting

In this article, Stefan Pollard explains how to create a strong call-to-action (CTA).

Basically, in an email message, the call to action has three elements: the action you want the reader to take, the words you use to issue the call, and its physical appearance (text, image, location).

Read the full article and discover a couple of strategies to help you cover all your bases:

1. Separate the Click from the Call

2. Express the CTA Clearly

3. Sprinkle Links Generously

4. Use Text to Make CTAs Pop

5. Location, Location, Location

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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