Making AI Tangible

10 Steps to Develop an Effective Email Strategy

ByTamara Gielen Strategy

Jeanne Jennings says that there are 10 steps you need to take to develop an effective email strategy:

1. Identify qualitative goals.

2. Analyze the current situation.

3. Complete a competitive analysis.

4. Define the target audience.

5. Determine which types of email meet your needs.

6. Develop a content strategy and a frequency and send schedule.

7. Design the email template.

8. Create quantitative goals.

9. Compile budget and ROI (define) projections.

10. Evaluate results and tweak the strategy accordingly.

I highly recommend downloading the complimentary sample chapter from her latest book to read more about each of these steps.

Source: ClickZ

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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