Making AI Tangible

Best practices For Confirming Opt-Ins

ByTamara Gielen List Management

Customers or prospects who sign up to receive e-mail messages from you deserve something in return: a confirmation. It should come in the form of a triggered e-mail, a message that goes out automatically and immediately.

By following a few simple rules, you can ensure that you not only keep that customer, but keep him or her happy, too.
Michael Haggerty, managing partner of political consulting firm Trellon, and David Herscott, managing director of interactive agency MEA Digital, provide these tips to help you do just that.

Source: BtoB Online

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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