Making AI Tangible

Continually Request Feedback From Your Subscribers

ByTamara Gielen Email marketing

In this article Matt Blumberg suggests that email marketers should continually request feedback from their newsletter subscribers. Why? Because it’s the best way to learn whether your newsletters are relevant to your audience and you can find out what works and what doesn’t.

A couple of tips:

  • Keep it short and simple: no more than 7 questions per survey. Do test varying lenghts of surveys to determine what works best for your audience.
  • Focus on the needs and interests of your audience.
  • Embedded forms in HTML emails yield the highest response. However, in certain email clients (eg. Hotmail) embedded forms don’t work, so test carefully!

This article was excerpted from Matt’s new book, “Sign Me Up! A Marketer’s Guide to Creating E-mail Newsletters That Build Relationships and Boost Sales“.

Source: ChiefMarketer.com

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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