Making AI Tangible

DM News’ E-Mail Marketing Guide

ByTamara Gielen Studies & Research

DM News’ Essential Guide to E-Mail Marketing will be available in the Oct. 17 issue of DM News. The guide is a 56-page special edition offering valuable how-to tips, best practices, case studies and research.

Its soup-to-nuts approach targets both beginners as well as experts. A Q&A with JupiterResearch’s David Daniels is a must-read for its cogent analysis of the current state of e-mail marketing. Of equal interest are the exclusive case studies on Kettle Foods, Kodak, E-Loan, Hobby Lobby, Delta Air Lines, Nine West and Fossil.

Articles from the guide also will appear on www.dmnews.com throughout the next few weeks.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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