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  • Making AI Tangible
    Copywriting | Design & Layout | Email Tactics | Integrated Marketing | Messaging | Multi-Channel Marketing | Strategy | Testing

    3 keys to improving your customers checkout experience

    ByTamara Gielen April 8, 2014

    Read More 3 keys to improving your customers checkout experienceContinue

  • Making AI Tangible
    eCRM | Email Tactics | Messaging

    [Infographic] Boosting Sales Conversion with Cart Abandon Emails

    ByTamara Gielen January 31, 2014

    Read More [Infographic] Boosting Sales Conversion with Cart Abandon EmailsContinue

  • Making AI Tangible
    Copywriting | Design & Layout | Email Tactics | Messaging

    Blending personas and personalities to optimise conversions in email marketing [Part 2]

    ByTamara Gielen December 17, 2013

    Read More Blending personas and personalities to optimise conversions in email marketing [Part 2]Continue

  • Making AI Tangible
    Messaging

    Email Marketing Content Ideas

    ByTamara Gielen October 18, 2011

    Read More Email Marketing Content IdeasContinue

  • Making AI Tangible
    Email Tactics | List Building | Messaging | Permission | Social Media | Strategy

    50 Simple But Highly Effective Email Marketing Tips

    ByTamara Gielen June 14, 2011

    Read More 50 Simple But Highly Effective Email Marketing TipsContinue

  • Making AI Tangible
    Messaging

    7 tips on Building Your Own Engaging Welcome Messages

    ByTamara Gielen April 13, 2011

    Read More 7 tips on Building Your Own Engaging Welcome MessagesContinue

  • Making AI Tangible
    Messaging

    Are Your Subscribers Dogs or Cats?

    ByTamara Gielen December 3, 2010

    Read More Are Your Subscribers Dogs or Cats?Continue

  • Making AI Tangible
    Deliverability | Email Tactics | List Management | Messaging | Miscellaneous

    Stuff you should read

    ByTamara Gielen April 22, 2010

    Read More Stuff you should readContinue

  • Making AI Tangible
    Messaging

    Five Reasons why Content Strategy comes before Social Media

    ByTamara Gielen January 20, 2010

    Read More Five Reasons why Content Strategy comes before Social MediaContinue

  • Making AI Tangible
    Email Tactics | Messaging | Strategy

    Winning back inactive subscribers in 7 steps

    ByTamara Gielen August 18, 2009

    Read More Winning back inactive subscribers in 7 stepsContinue

  • Making AI Tangible
    Messaging

    Turning Your Email Program into a Dialogue

    ByTamara Gielen July 7, 2009

    Read More Turning Your Email Program into a DialogueContinue

  • Making AI Tangible
    Email Tactics | Messaging | Strategy | Targeting

    Forget relevance – it’s about value!

    ByTamara Gielen March 10, 2009

    Read More Forget relevance – it’s about value!Continue

  • Making AI Tangible
    Design & Layout | Email Tactics | Messaging | Strategy | Targeting

    More Email Marketing Resolutions for 2009

    ByTamara Gielen January 11, 2009

    Read More More Email Marketing Resolutions for 2009Continue

  • Making AI Tangible
    Copywriting | Design & Layout | Email Tactics | Messaging

    Elements of a Successful Email Marketing Campaign

    ByTamara Gielen November 21, 2008

    Read More Elements of a Successful Email Marketing CampaignContinue

  • Making AI Tangible
    Messaging

    Think Global, Speak Local

    ByTamara Gielen October 8, 2008

    Read More Think Global, Speak LocalContinue

  • Making AI Tangible
    Copywriting | Messaging | Strategy

    Email: Isn’t It About Communicating?

    ByTamara Gielen October 2, 2008

    Read More Email: Isn’t It About Communicating?Continue

  • Making AI Tangible
    Design & Layout | Email Tactics | Messaging

    Make Your Call-to-Action Stand Out: 4 Tips

    ByTamara Gielen September 14, 2008

    Read More Make Your Call-to-Action Stand Out: 4 TipsContinue

  • Making AI Tangible
    Email Tactics | Messaging

    How to Encourage Readers to Interact with Your Emails

    ByTamara Gielen September 9, 2008

    Read More How to Encourage Readers to Interact with Your EmailsContinue

  • Making AI Tangible
    Email Tactics | Messaging

    Welcome Emails: Dos and Don’ts

    ByTamara Gielen September 9, 2008

    Read More Welcome Emails: Dos and Don’tsContinue

  • Making AI Tangible
    Copywriting | Email Tactics | Messaging

    12 Content Ideas for Your Email Campaigns

    ByTamara Gielen August 18, 2008

    Read More 12 Content Ideas for Your Email CampaignsContinue

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