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  • Making AI Tangible
    Copywriting | Design & Layout | Email Tactics | Strategy | Targeting

    Blending personas and personalities to increase conversions in email marketing [Part 1]

    ByTamara Gielen November 11, 2013

    Read More Blending personas and personalities to increase conversions in email marketing [Part 1]Continue

  • Making AI Tangible
    Email Tactics | Events & Seminars | Integrated Marketing | Landing Pages | List Building | List Management | Multi-Channel Marketing | Strategy | Targeting

    An example of Holistic Email Marketing: Integrate search and email marketing using intelligent personalisation

    ByTamara Gielen October 7, 2013

    Read More An example of Holistic Email Marketing: Integrate search and email marketing using intelligent personalisationContinue

  • Making AI Tangible
    Strategy | Targeting

    How to get the attention of inactive subscribers

    ByTamara Gielen March 5, 2010

    Read More How to get the attention of inactive subscribersContinue

  • Making AI Tangible
    Permission | Strategy | Targeting

    Do You, Subscriber, Take Thee, Marketer, to Lawfully Opt-in?

    ByTamara Gielen April 15, 2009

    Read More Do You, Subscriber, Take Thee, Marketer, to Lawfully Opt-in?Continue

  • Making AI Tangible
    Targeting

    Four New Marketing Segments You Need to Know About

    ByTamara Gielen March 17, 2009

    Read More Four New Marketing Segments You Need to Know AboutContinue

  • Making AI Tangible
    Email Tactics | Messaging | Strategy | Targeting

    Forget relevance – it’s about value!

    ByTamara Gielen March 10, 2009

    Read More Forget relevance – it’s about value!Continue

  • Making AI Tangible
    Email Tactics | Strategy | Targeting

    How Much is Too Much?

    ByTamara Gielen January 19, 2009

    Read More How Much is Too Much?Continue

  • Making AI Tangible
    Design & Layout | Email Tactics | Messaging | Strategy | Targeting

    More Email Marketing Resolutions for 2009

    ByTamara Gielen January 11, 2009

    Read More More Email Marketing Resolutions for 2009Continue

  • Making AI Tangible
    Targeting

    5 Fundamental Segmentations That Drive Relevance

    ByTamara Gielen September 2, 2008

    Read More 5 Fundamental Segmentations That Drive RelevanceContinue

  • Making AI Tangible
    List Management | Targeting

    How To Collect More Information From Your Email Subscribers

    ByTamara Gielen August 28, 2008

    Read More How To Collect More Information From Your Email SubscribersContinue

  • Making AI Tangible
    Targeting

    RSS: Really Simple Segmentation

    ByTamara Gielen June 9, 2008

    Read More RSS: Really Simple SegmentationContinue

  • Making AI Tangible
    Targeting

    Sender-Line Branding Tactics In Retail Emails

    ByTamara Gielen April 17, 2008

    Read More Sender-Line Branding Tactics In Retail EmailsContinue

  • Making AI Tangible
    Targeting

    How to Introduce Behavioral Targeting Into an E-mail Newsletter?

    ByTamara Gielen April 11, 2008

    Read More How to Introduce Behavioral Targeting Into an E-mail Newsletter?Continue

  • Making AI Tangible
    List Management | Strategy | Targeting

    Strategies to Re-engage Inactive Subscribers

    ByTamara Gielen April 4, 2008

    Read More Strategies to Re-engage Inactive SubscribersContinue

  • Making AI Tangible
    Messaging | Strategy | Targeting | Trigger-Based Emails

    How to Make Sure Your Email Campaigns Are Relevant and Effective

    ByTamara Gielen March 27, 2008

    Read More How to Make Sure Your Email Campaigns Are Relevant and EffectiveContinue

  • Making AI Tangible
    Targeting

    Can a campaign be too targeted?

    ByTamara Gielen March 6, 2008

    Read More Can a campaign be too targeted?Continue

  • Making AI Tangible
    List Management | Strategy | Targeting

    Preference Centers And Targeting

    ByTamara Gielen January 3, 2008

    Read More Preference Centers And TargetingContinue

  • Making AI Tangible
    Targeting

    5 Segmentation Tips

    ByTamara Gielen January 3, 2008

    Read More 5 Segmentation TipsContinue

  • Making AI Tangible
    Targeting

    Checklist for Behaviorally Targeted Email Campaigns

    ByTamara Gielen October 26, 2007

    Read More Checklist for Behaviorally Targeted Email CampaignsContinue

  • Making AI Tangible
    Targeting

    Ideas for Behaviorally Targeted Email Campaigns

    ByTamara Gielen October 14, 2007

    Read More Ideas for Behaviorally Targeted Email CampaignsContinue

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