E-consultancy.com released a new edition of their Email Marketing Buyer’s Guide.

The guide contains:

• information about the latest email marketing trends
• 23 vendor profiles from suppliers that E-consultancy believes are UK market leaders
• a SWOT analysis for the sector
• market research
• growth forecasts
• tips to help you find the right email services provider

Trends within this market include:

• Increased understanding about the return on investment benefits of effective email.
• Greater take-up of more strategic services over and above broadcast of email, such as campaign optimisation and behavioural response marketing.
• More widespread take-up of best-practice email marketing as industry matures. Relevant and targeted email is becoming a reality.
• Greater sophistication in terms of integrating email marketing within the wider marketing mix.
• Increased use of RSS and mobile as complimentary communication channels.

The guide costs 99 GBP and is free to all E-consultancy.com subscribers.

Download a free sample of this report.