Making AI Tangible

Five Questions to Ask During Your Mid-Year Email Review

ByTamara Gielen Strategy

Karen Gedney talks about a mid-year review that she will be doing for one of her email marketing clients. These are some of the  questions she is going to focus on:

  1. Is it Time to Switch to Some New Metrics Beyond Open Rates and Click-Throughs?
  2. How are Your Landing Pages Performing?
  3. How can you Increase the Average Purchase Amount and the Number of Purchases?
  4. Can you Make Your E-mails More Relevant to Your Primary Market?
  5. What Marketing Campaigns are on the Agenda for the Rest of the Year?

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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