Making AI Tangible

HTML Email Design, Coding, and Delivery “Survival Guide”

ByTamara Gielen February 25, 2006 Getting started

MailChimp just posted the 2nd edition of their “HTML Email Design Guide.” It’s a 50-page document that covers the following topics:

How HTML email works
Designing & Coding
Common mistakes to avoid
Designing around spam filters
Testing & troubleshooting your email designs
Email marketing basiscs & best practices
Measuring Performance
Useful resources
Email applications & known issues

Tamara Gielen

Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.