Rok's thesis is that too many marketers see email marketing strictly as a sales funnel. In real life, the purchase is not a straight line. As a result, you need to always measure indirect impact on sales–not just direct impact.

takeaways from Dr. Flint McGlaughlin on optimization of landing pages

takeaways from Stefan Tornquist's session on email marketing insights at MarketingSherpa's Email Summit

nice collection of "beautiful email newsletters". Check it out and be inspired!

One factor which is often overlooked with regards to email deliverability is the health of a sending domain name. The actual 'from' domain plays a very important job when it comes to getting your emails delivered to your subscriber's inbox.

Kevin asks a very interesting question in this blog post: at what point is it worth for catalog retailers to invest the time and money to figure out how to create demand online?

There is some important information you need to know so read this carefully