Recommended Reading (weekly)
Twitter Buys Personalized Email Marketer RestEngine To Deliver Best Tweet Digests -tg
Who said email is dead? Even social media itself can’t live without email… just sayin’…
3 steps to revive a boring email newsletter
There are three simple steps to freshening up your email newsletter.
Ten Timeless Persuasive Writing Techniques
there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.
Animated GIFs in email: A new approach to an old format
Animated GIFs are going through a renaissance. In the last few months, we’ve seen them resurrected from the cringe-worthy virtual graveyard of ‘Under Construction’ banners and funny profile pics, to be redefined as fine art. This trend is particularly relevant to email design, where GIFs and CSS animations are the only way to add moving images, given the poor video support across the most popular email clients.
