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Return Path Partners with Yahoo Mail for Feedback Loops

ByTamara Gielen Deliverability, Industry News

Return Path has partnered with Yahoo Mail to extend its anti-spam feedback loop service to Yahoo Mail.
Under the terms of the agreement, Return Path will monitor Yahoo spam complaints and create anti-spam feedback loops to help track e-mails that have been flagged as spam.

Yahoo will send these spam complaints, via feedback loops at http://feedbackloop.yahoo.net/, to legitimate commercial senders to help them address the issues for Yahoo Mail users.

Yahoo also will now consult with Return Path’s Sender Score Certified as one part of its e-mail filtering process.

Source: DMNews

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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