Making AI Tangible

Sender ID Framework Reaches Tipping Point

ByTamara Gielen April 19, 2007 Deliverability

Microsoft just published results culminating from a two-year-long study on the effectiveness of Sender ID Framework e-mail authentication in helping counter deceptive e-mail.

Key results from the study:

Every day, 20 million forged messages are detected by Sender ID-enabled domains.
Reputable marketers that have adopted Sender ID have realized improved deliverability, with up to 85 percent fewer messages mistakenly marked as spam in Windows Live Hotmail.
With spam increasing 40 percent in the past 12 months, spam in Hotmail users’ inboxes has actually been reduced by 50 percent; Sender ID contributed 8 percent of that reduction.

Source: technologyrelease.com

Tamara Gielen

Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.