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The Hybrid Advantage Blog
  • Making AI Tangible
    Copywriting

    Reportlet: Branded Subject Lines

    ByTamara Gielen March 24, 2007

    Read More Reportlet: Branded Subject LinesContinue

  • Making AI Tangible
    Design & Layout

    Preview Pane Design Best Practices

    ByTamara Gielen March 24, 2007

    Read More Preview Pane Design Best PracticesContinue

  • Making AI Tangible
    Studies & Research

    Email Industry Lacks Consensus on Most Basic Metrics

    ByTamara Gielen March 24, 2007

    Read More Email Industry Lacks Consensus on Most Basic MetricsContinue

  • Making AI Tangible
    Email Service Providers

    Five Keys to Selecting an Email Service Provider

    ByTamara Gielen March 24, 2007

    Read More Five Keys to Selecting an Email Service ProviderContinue

  • Making AI Tangible
    Events & Seminars

    Notes from MarketingSherpa’s Email Summit

    ByTamara Gielen March 21, 2007

    Read More Notes from MarketingSherpa’s Email SummitContinue

  • Making AI Tangible
    Miscellaneous

    A Little Bit Of Everything…

    ByTamara Gielen March 4, 2007

    Read More A Little Bit Of Everything…Continue

  • Making AI Tangible
    Events & Seminars

    Speaking at a Swedish Email Marketing Conference this Week

    ByTamara Gielen February 19, 2007

    Read More Speaking at a Swedish Email Marketing Conference this WeekContinue

  • Making AI Tangible
    Strategy

    How To Brush Up On Your Email Marketing Efforts If Things Aren’t Going As Planned

    ByTamara Gielen February 19, 2007

    Read More How To Brush Up On Your Email Marketing Efforts If Things Aren’t Going As PlannedContinue

  • Making AI Tangible
    Studies & Research

    26.6% of Consumers Use Preview Panes and 59% Block Images

    ByTamara Gielen February 19, 2007

    Read More 26.6% of Consumers Use Preview Panes and 59% Block ImagesContinue

  • Making AI Tangible
    Studies & Research

    More Email Marketing Planned in 2007

    ByTamara Gielen February 19, 2007

    Read More More Email Marketing Planned in 2007Continue

  • Making AI Tangible
    Design & Layout

    Image Blocking in Email Clients: Current Conditions and Best Practices

    ByTamara Gielen February 19, 2007

    Read More Image Blocking in Email Clients: Current Conditions and Best PracticesContinue

  • Making AI Tangible
    Deliverability

    Anti-Spam Blocklists: What Are They and Why Do They Cause So Many Problems

    ByTamara Gielen February 19, 2007

    Read More Anti-Spam Blocklists: What Are They and Why Do They Cause So Many ProblemsContinue

  • Making AI Tangible
    Design & Layout

    Should Your Emails Follow a Specific Template?

    ByTamara Gielen February 19, 2007

    Read More Should Your Emails Follow a Specific Template?Continue

  • Making AI Tangible
    Strategy

    How Recency of Past Purchase Affects Current Purchase Behaviour

    ByTamara Gielen February 14, 2007

    Read More How Recency of Past Purchase Affects Current Purchase BehaviourContinue

  • Making AI Tangible
    Metrics & Analytics

    Email Metrics: How to Measure Direct Marketing vs Conversion Marketing Efforts

    ByTamara Gielen February 14, 2007

    Read More Email Metrics: How to Measure Direct Marketing vs Conversion Marketing EffortsContinue

  • Making AI Tangible
    Deliverability

    Some Interesting Facts About Outlook & Hotmail

    ByTamara Gielen February 13, 2007

    Read More Some Interesting Facts About Outlook & HotmailContinue

  • Making AI Tangible
    Testing

    What Specific Elements Should You Test for Landing Pages and Email?

    ByTamara Gielen February 13, 2007

    Read More What Specific Elements Should You Test for Landing Pages and Email?Continue

  • Making AI Tangible
    Design & Layout

    Best and Worst Consumer Email Campaigns

    ByTamara Gielen February 13, 2007

    Read More Best and Worst Consumer Email CampaignsContinue

  • Making AI Tangible
    Design & Layout

    Looking For Email Newsletter Templates?

    ByTamara Gielen February 13, 2007

    Read More Looking For Email Newsletter Templates?Continue

  • Making AI Tangible
    Events & Seminars

    INBOX 2007

    ByTamara Gielen February 13, 2007

    Read More INBOX 2007Continue

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